WANT-ID
An athlete in a white jacket against a red backdrop

Sound familiar?

You're doing the hard part already.

01

“I've had a million people check my profile in a month… and I don't get no money.”

Semi-professional footballer, before the programme

02

“Representing your national team doesn't pay the bills.”

Premiership rugby player

It was never you

Competing at this level is already enough.

  1. 01

    The problem was never you.

  2. 02

    Brands are interested in who you are and how you show up, not just your follower count.

  3. 03

    We help put you on their radar.

"Where can I find these brands… but don't know how to make that connection?"
Semi-professional footballer

Your trainer builds

physical strength.

Your coach builds

tactical intelligence.

We build your

commercial value.

A footballer in a white kit in a stadium

How the programme works

We teach you how your own audience works.

Month 1 · Who you are

Your niche, your voice and your content pillars, so brands see in seconds what you stand for.

Month 2 · Your system

A posting plan you can keep up around training, tested with your cohort. You stop guessing and start growing.

Month 3 · What pays

Read your own numbers and know your worth: which opportunities are right, and what to ask for.

This is for you if…

  1. 01

    You compete professionally or semi-professionally, in any sport.

  2. 02

    You have a following, but it's not creating income.

  3. 03

    You'd rather learn it than wait for it.

Arabella, an athlete in red training kit, running in the sun

How we work with you

A small cohort, a lot of support.

  1. 01

    One-to-ones with us, and weekly group sessions with other athletes.

  2. 02

    Support between sessions, whenever you need it.

  3. 03

    Built to fit around your training.

What you leave with

You learn to run your commercial side.

  1. 01

    A clear brand: what you stand for and how you show up.

  2. 02

    The skills to create your own content.

  3. 03

    Knowing your numbers, and which opportunities to go after.

Your content is your marketing. The more people see who you are, the more opportunities find you: brand deals, speaking, features, events. We teach you to do it well, and to know which ones to say yes to.

What it opens

More than brand deals.

None of them are promised. All of them start with being seen for who you are.

Brand partnerships

Speaking and panels

Interviews and features

Collaborations

Events, and the rooms you end up in

A post runs for a week. This runs for the rest of your career.

Proof

You don't need to be famous.

Romany Wellington, a WANT-ID athlete
"I don't think I would have seen it as a business… I wouldn't have seen it as a way to like, change my life."
Romany Wellington · Cohort 1 · Footballer
"I'm not getting anything… from social media, apart from… free boots every now and then."
Premiership rugby player
Left half of athletes chatting at a WANT-ID event

Alongside your agent

We can work alongside your agent.

They look after your career on the pitch. We build what brands see off it.

How it works
Right half of athletes chatting at a WANT-ID event

After the 90 days

The programme ends. The support doesn't have to.

The best graduates are invited into the WANT-ID Partner Network.

Find out more

FAQ

Questions athletes ask.

How much time does it take?+

About one session a week, plus your own posting, built around your training.

I don't have a big following. Is it for me?+

Yes. Brands look at the content, not just the number. One Cohort 1 athlete reached 50 times her own following.

I have an agent. Is that a problem?+

No. They look after your career on the pitch. We build what brands see off it. Your content and your profile are yours.

Will it help me get brand deals?+

We don't promise deals, but we prepare you thoroughly to get them. We teach you how to be seen, read your numbers and spot the right opportunities.

What does it cost?+

We'll take you through it on a 20-minute call.

WANT-ID picture segment 1WANT-ID picture segment 2WANT-ID picture segment 3WANT-ID picture segment 4WANT-ID picture segment 5WANT-ID picture segment 6WANT-ID picture segment 7WANT-ID picture segment 8WANT-ID picture segment 9

You train for your performance.We train you to monetise it.

Can't find a time? Email hello@want-id.co.uk

We help athletes become wanted.