WANT-ID
An athlete, silhouetted mid-stride

For brand and partnership teams in sport

Back her before the world does.

We run cohorts of female athletes on the way up. We find them, get them ready for your brand in 90 days and run the content. You get the campaign now, and the relationship early, while her story is being written.

Book a 30-minute call

Can't find a time? Email hello@want-id.co.uk

An athlete in warm light, face half in shadow

The problem

The same few names, campaign after campaign.

  1. 01

    Being great at a sport doesn't make you great at making content.

  2. 02

    Athletes on the way up have an audience, but not the engagement, because nobody has taught them how.

  3. 03

    With no case to take to the boss, the budget goes back to the familiar names, at a premium.

  4. 04

    By the time the numbers prove it, the chance to grow together has gone.

What it costs you

Doing this in-house takes a team and six months.

Scouting, project management, content production, contracts, payments and reporting, all before a single post goes live.

The solution

Investing in a person, not just a post.

The biggest sports brands build this in-house. Now you don't have to. One partner, from the day we find her to the day she's the name everyone wants.

Everything it takes, in one place

We…

So you get…

We find her.

Athletes on the way up, chosen with you, using her data.

The right fit for your brand, without the scouting.

We get her ready.

90 days on her story, voice and content.

Content that's on brief from the first post.

We run it.

Briefs, every piece reviewed, contracts, payments and reporting, on one invoice.

A campaign without building a team, plus usage rights on your own channels.

We back her for the long run.

The best join the WANT-ID Partner Network.

First in line to work with her again as she grows, one brand per cohort, and first refusal in your category.

All it takes from your team is a one-hour briefing.

Why now

Same spend, moved earlier.

  1. 01

    Back her now, and grow with her.

  2. 02

    Content that's on brief, from athletes with audiences who trust them.

  3. 03

    She leaves with skills for life, in her career and after it. You're the brand that backed her first.

50×

One athlete reached 290,598 people on 5,801 followers.

Cohort 1, 90 days, platform-reported, no paid promotion.

A WANT-ID athlete in profile, against black
Naomi in conversation at a WANT-ID dinner
"In April, I think I was undefined in the commercial space… But now I think I can say who I am online."
Naomi Bedeau · Cohort 1 · Footballer
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Back her before the world does.

Tell us where you’re heading in 2027, and we’ll show you where you fit.

Can't find a time? Email hello@want-id.co.uk

We help athletes become wanted.

FAQ

Questions brands ask.

What if the content is off-brand?+

Every piece is reviewed against your brief before it posts. If it's off brief, we redo it.

Who approves the athletes?+

You do. We shortlist against your brief, and you sign off every athlete.

What are the usage rights?+

Usage on your own channels is included. Paid boosting can be added.

How is it measured?+

Regular reports on reach and how her audience responds, from platform data.

Who pays the athletes?+

We do. One invoice covers everything.

What does it cost?+

It's shaped around your plans. Book a 30-minute call and we'll talk it through.

What if a piece isn’t right?+

Every piece is on brief, or we redo it.