Athletes gathered around the table at a WANT-ID dinner

We help athletes become wanted.

What we're building.

The 90-day programme

Upskilling athletes to communicate and showcase their talent and values.

See the programme

The WANT-ID Partner Network

The best programme graduates, backed for the long run.

Request access

The Field

WANT-ID's docuseries on the commercial case for investing in women's sport.

Watch

The dinner series

Community, connection and space for open conversations between athletes and brands.

Trainers build

physical strength.

Coaches build

tactical intelligence.

We build

commercial value.

What we believe

Athletes should be able to make a living from their talent and dedication.

01
Women's sport doesn't have a talent problem. It has an investment problem.
02
Athletes shouldn't have to choose between paying the bills and their potential.
03
Brands that invest in women's sport see the return: 86% say it met or beat expectations.

Women’s Sport Trust, The Buck Stops Here, 2024

Founder

Isobel Dolan

Isobel comes from a family of Olympians and Commonwealth Games athletes, and built her career in high-end TV and film, then influencer marketing. She started WANT-ID to build the commercial side for athletes that's so often neglected.