WANT-ID

PRIVACY NOTICE

This version is effective from: 20/05/2026

  1. Introduction

This privacy notice (the “Privacy Notice”) explains how WANT-iD processes your personal data  in connection with your use of www.want-id.co.uk (the “Site”) and the provision of our services to you (the “Services”).

This Privacy Notice also explains how we process your personal data if you are another individual that interacts with our business, including if you work for businesses that provide goods or services to us, apply to work for us, and attend events that we host.

Please take a moment to read this Privacy Notice as it provides you with important information about your personal data, including the rights you have in relation to it. Your access to and use of our Site is also subject to our Terms of Use, and your purchase of any Services from us will be subject to our Sprint T&C.

This Privacy Notice is intended to meet the requirements of privacy laws of the United Kingdom (“UK”) and the European Union (“EU”), in particular the EU’s General Data Protection Regulation, the UK GDPR, and other similar European privacy laws (for ease of reference, collectively, the “GDPR”).

Any changes we make to this Privacy Notice will be posted on our Site, including to reflect any changes to our use of personal data or to comply with applicable law or regulatory requirements. Where possible we may notify you of these changes by email, but we encourage you to check this page regularly to keep up to date.

  1. About us

The Site and our Services are made available by WANT-iD Limited (“WANT-ID”, “we”, “us”, “our”). WANT-iD is a company registered in England and Wales (No: 16681432) with its registered office at 3.49 Dunn & Co Canterbury Court, 1-3 Brixton Road, London, United Kingdom, SW9 6DE.

WANT-iD is registered as a controller with the Information Commissioner’s Office (Registration No:ZC153617) for the activities described in this Privacy Notice. 

Please contact us using our contact details in the How to contact us section.

  1. How to contact us

If you want more information or have any questions about our processing of your personal data or this Privacy Notice you can contact us using the following methods:

Email: isobel@want-id.co.uk

Post: 3.49 Dunn & Co Canterbury Court, 1-3 Brixton Road, London, United Kingdom, SW9 6DE

  1. How we collect and receive personal data

We collect and receive personal data through the following methods:

  1. Personal data we control 

We may process or otherwise be a controller of the following personal data:

  1. Our processing activities

We process your personal data for the following purposes:

For more information about our processing activities, including the personal data that is processed in connection with those activities, please see our Processing Activities Schedule.

  1. Cookies

Our Site uses only essential cookies that are strictly necessary for the operation of our Site. These cookies enable basic functions such as page navigation and do not require your consent. We do not use any non-essential cookies. If we introduce non-essential cookies in the future, we will update this Privacy Notice accordingly. You can manage cookies through your browser settings, but blocking essential cookies may affect the functionality of our Site.

For more general information about Cookies and managing Cookies, including blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.

  1. Sharing personal data 

We only share personal data with third parties when we are legally permitted to do so. When we share personal data with others, we put contractual arrangements and security mechanisms in place to protect the personal data and to maintain the confidentiality and security of it.

The circumstances where we may typically share personal data are set out below, though there may be other circumstances where we need to share personal data that are not set out below.

  1. Your rights

You have the following rights in relation to your personal data:

  1. Information security

We are committed to keeping personal data secure and we have implemented information security policies, rules and technical and organisational measures to protect personal data under our control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. In addition, our personnel and data processors (third parties that process personal data on our behalf) are obliged to respect the confidentiality of the personal data relating to personal data under our control.

  1. How long we keep your personal data

We will only keep your personal data for as long as necessary for the purposes set out in this Privacy Notice. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

If any personal data is only useful for a short period (e.g. for a specific activity, promotion or marketing campaign), we will not retain it for longer than the period for which it is used by us.

If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications in the future. However, we will not use this personal data to send you further marketing unless you subsequently opt back in to receive such marketing.

  1. Third-party links and services

This Privacy Notice only applies to personal data processed by us. Our Site may contain links to third-party websites, apps or services. We have no control over these third-party websites, apps or services and this Privacy Notice does not apply to your interaction with the relevant third parties.

  1. Personal data of minors

Our Site and Services are not intended for use by, or targeted at, minors (individuals under the age of 18). However, this does not prevent minors from providing personal data to us. Where we do process personal data of minors, we will comply with all applicable laws and regulations relating to that processing.

  1. If you fail to provide your personal data

Where we are required by law to collect personal data, or we need to collect personal data under the terms of a contract we have with you, and you fail to provide that personal data, we may not be able to fulfil any obligations that we owe to you, and we may not be able to enter into or perform a contract with you. This may apply where you do not provide personal data that we need to provide our Services or to. In these circumstances, we may have to cancel the provision of the relevant Services to you, in which case we will notify you.

  1. International transfers of personal data

We may transfer personal data to third parties (as described in the Sharing personal data section) that are located in countries that do not have data protection laws that protect personal data to the same standard as the GDPR. These third countries may not give you the same rights as under the GDPR in relation to your personal data and may not have a data protection supervisory authority to help you if you have any concerns.

When transferring personal data to third countries, we usually rely on one of the following:

  1. Adequacy decisions: We may transfer your personal data to countries or organisations that have been deemed to provide an adequate level of protection for personal data by the European Commission, the UK Government, or any other relevant government body. This may include transfers to organisations that participate in the Data Privacy Framework listed here.
  2. Contractual safeguards: We may use specific contracts approved by the European Commission, the UK Government, or any other relevant governmental body to safeguard personal data. The contracts that we usually rely on are referred to as “Standard Contractual Clauses” or “SCCs”, although we may from time to time use other approved mechanisms. To find out more about the SCCs we use, please see here (EU) and here (UK). You can also contact us using the contact details set out in the How to contact us section.

Processing Activities Schedule

This Schedule sets out detailed information about the purposes for which we process the personal data described in the Personal data we control section and the lawful bases we rely on to do so.

This Schedule is split into the following sections – please click on the link below to be taken to the relevant section:

  1. Providing our Site and carrying out other online activities
  2. Provision of Services
  3. Customer Services, Feedback and Relationship Management 
  4. Insight and Analysis, Data Improvement and Personalisation  
  5. Advertising and Marketing Activities
  6. Recruitment
  7. Business Administration, Compliance and Legal Affairs



  1. Providing our Site and carrying out other online activities

Purpose and Personal Data Processed

Description

Lawful Basis

Delivery of our Site

Technical Data

To provide our Site to you, including ensuring that we are showing you the correct notices and information, and recording your preferences in relation to our Cookies.

Essential Cookies are used on our Site for this purpose. Please see the Cookies section for further information.

Legitimate interests – to provide our Site effectively.

Compliance with a legal obligation.

Performance of a contract.

Support, maintenance and security

Identity Data

Contact Data

Technical Data

To administer and protect our Site and users (including troubleshooting, fixing errors, analysis, testing, system maintenance, support, and security, including for fraud monitoring and prevention).

To respond to user enquiries/offer support to users. We may use your information to respond to your enquiries and solve any potential issues you might have with the use of our Site.

 

To request feedback and to contact you about your use of our Site.

Essential Cookies are used on our Site for this purpose. Please see the Cookies section for further information.

Legitimate interests – to run our business and to protect us and our users from harm.

 

Compliance with a legal obligation.

Site development and improvement

Usage Data

Technical Data

To develop and improve our Site, including content that we make available, through insight and analysis that we carry out in relation to the use of our Site as described in the Insight and analysis section.

Non-essential Cookies are used on our Site for this purpose. Please see the Cookies section for further information.

Consent (where non-essential Cookies are used on our Site).

Legitimate interests – to improve and enhance our Site (where non-essential Cookies are not used).

  1. Provision of Services

Purpose and Personal Data Processed

Description

Lawful Basis

Supply of our Services

Identity Data

Contact Data

Transaction Data

Professional Data

Content

Social Media Data

Call Recordings and Transcripts

Audience and Engagement Data

To register you for the Services and collect any fees or charges from you.

To supply the Services including:

  • To collect and analyse your data (including from platforms such as TikTok, Snapchat, LinkedIn, Facebook, X, Telegram, YouTube and Instagram) in order to assess and improve your online image and make your commercial profile more attractive to brands.

  • Reviewing the content you post, your engagement metrics, your follower demographics and other publicly available information associated with your social media accounts.

  • To gain insight into your social media presence about how users interact with your social media pages and content such as whether they have "liked" or shared content. These insights may be derived from personal data that the social media platform processes, and may be provided to us in the form of aggregate statistics or as more detailed analytics relating to your account.

To maintain our customer databases.

 

To keep a record of transactions for our Services.

Performance of a contract.

 

Legitimate interests – to provide the Services in an effective, safe and efficient way, and to exercise our rights in relation to transactions, including to receive payment of monies owed to us.

Compliance with a legal obligation.

Administration of Events

Identity Data

Contact Data

Profile Data

Usage Data

To register you as a visitor or exhibitor at one of our events. If you are a speaker at our event, we may publish your name in order to promote the event.

To provide you with important information about our events.

To facilitate your travel to our events, if you are a speaker or exhibitor.

To make other logistical arrangements with you in connection with your attendance at the event (e.g. in respect of your exhibitor space).

Photographs and video footage may be taken at our events and published for promotional and advertising material.

We may send you SMS for operational purposes and the smooth running of an event, e.g. to inform of a travel update.

Performance of a contract.

Legitimate interests – to provide information about speakers at an event.

Legitimate interests – to promote our events. You can opt out of your image being used at any time.

Legitimate interests – to provide necessary information about our events.

Explicit consent (in respect of any special category data).


  1. Customer Services, Feedback and Relationship Management

Purpose and Personal Data Processed

Description

Lawful Basis

Customer services and general enquiries

Identity Data

Contact Data

Transaction Data

Profile Data

Professional Data

Communications Data

To manage and respond to any enquiry that you submit to us.

Legitimate interests – to help with your enquiry, provide a good standard of service and improve our customer services.

Survey and feedback

Identity Data

Contact Data

Transaction Data

Profile Data

Communications Data

To help us to monitor and improve our Site and Services, to assist with the selection of future service lines and to train our personnel, we may carry out surveys or ask you for feedback.

Legitimate interests – to improve our Site and Services and provide them in an effective way.

Public Relations and Media

Identity Data

Contact Data

Profile Data

Professional Data

Communications Data

To respond to media enquiries and requests (including interview requests, requests for comment, and requests for information) that we receive, or address reports in the media that concern us, we may process personal data relating to journalists, reporters and other media professionals.

We may also send these persons corporate communications and other information by email for media and public relations purposes. 

Legitimate interests – to ensure that our business is fairly and accurately represented in the media.

Legitimate interests – to provide the right information to those who request it or otherwise have an interest in receiving it.]


  1. Insight and Analysis, Data Improvement and Personalisation

Purpose and Personal Data Processed

Description

Lawful Basis

Insight and analysis 

Technical Data

Usage Data

Profile Data

To carry out insight and analytics, including:

  • to carry out insight and analytics in relation to our Site, including counting user visits to our Site, combining this with general insights about our users’ interests and browsing habits so that we can understand the type of user that our Site appeals to, and learning what content and features of our Site are most popular – these insights and analytics are used for the purposes described in the Site development and improvement section;
  • to count the open rate and measure the effectiveness of our marketing emails;
  • to gain general insights about customers and their purchase or use of our Services, so that we can develop future product and service lines; and
  • to analyse the success of our events, including assessing sign-up rates, monitoring social media, online forums, and other online content, and collecting and analysing event feedback.

Non-essential Cookies are used on our Site for this purpose. Please see the Cookies section for further information.

Legitimate interests – to develop and improve our Site and our Services and to support other activities described in this Privacy Notice (where non-essential Cookies are not used).

Consent (where non-essential Cookies are used).


  1. Advertising and Marketing Activities

Purpose and Personal Data Processed

Description

Lawful Basis

Marketing communications

Identity Data

Contact Data

Communications Data

To promote our Site and our Services, or to otherwise promote our business (including events), via email, telephone or post.

 

Consent (where marketing via email). 

Legitimate interests (where marketing via telephone and post) – to grow our business.

 

You can unsubscribe from our email marketing by clicking the ‘unsubscribe’ link in our emails. You can also ask us to stop using your personal data for our direct marketing activities by contacting us using the details set out under the How to contact us section. 


  1. Recruitment

Purpose and Personal Data Processed

Description

Lawful Basis

Recruitment

Identity Data

Contact Data

Recruitment Data

To assess your suitability for any of our positions that you apply for.

To communicate with you about the recruitment process.

To keep records about our recruitment process.

To comply with our legal and regulatory obligations in relation to recruitment.

To review our equal opportunity profile in accordance with applicable legislation.

Legitimate interests – to ensure that we can make the best recruitment decisions.

Performance of a contract or to take steps at your request prior to entering into a contract.

Compliance with a legal obligation.


  1. Business Administration, Compliance and Legal Affairs

Purpose and Personal Data Processed

Description

Lawful Basis

Business administration and legal compliance

Identity Data

Contact Data

Professional Data

Call Recordings and Transcripts

Audience and Engagement Data

Content

Transaction Data

Profile Data

Usage Data

Technical Data

Incident Data

Communications Data

Recruitment Data

To comply with our legal obligations.

To enforce our legal rights or defend against potential legal claims.

To protect the rights of third parties.

To facilitate a business transition such as a merger, reorganisation, acquisition by another company, or sale of any of our assets.

Legitimate interests – to operate our business effectively.

Compliance with a legal obligation.

Health, Safety and Incidents

Identity Data

Contact Data

Profile Data

Incident Data

To report or manage a health and safety or other type of incident that occurs.

Compliance with a legal obligation.

 

Legitimate interests – to effectively manage an incident, including to assess our handling of an incident to help us improve our processes.

 

Necessary to protect vital interests.